SoundScape is voice acting studio that provides its clients with the choice from a specialized team of in-house voice actors for their character designs. SoundScape specifically works within the animated film/tv and video game sectors, collaborating with other creative minds to help give voice and bring life to characters developed for the new worlds they have created. This company understands the passion and effort put into every story its client creates and strives to put as much care into finding the voice to bring it to life.
The logo developed for this company is abstracted from the recognizable microphone and pop filter affiliated with voice acting; with the green line in the middle taking the abstracted form of the microphone and the blue circle around it taking the abstracted form of the pop filter. The rounded blue shape used in this logo also plays into the concept of world creation that this company focuses on; with the two semi-circles coming together to form the entire shape calling reference to the company’s focus on collaborative efforts, bringing together the clients creations with the voice actors offered to create a new world.
The color scheme used in this logo also plays into the concept of world creation. Blue and green are very commonly associated with natural elements and landscapes, and the chosen variations of these colors also emulate the technological aspect that goes into the creation and development of these products and the voices they use. The typeface, New Order, works to emulate the balance between creation and technology combined within this company. The rounded curving of the letterforms creates an organic chape, mimicking the semi-circles used withing the logo. The use of a sans serif typeface contributes to the technological aspect of voice acting, with the straight cut terminal mimicking the vertical cuts of the semi-circles within the logo.
The logo system developed for this company can be used in either its vertical or horizontal lockup, with both of them allowing for the addition or subtraction of the company’s slogan, along with using the mark as a stand-alone. The logo application in the mockups demonstrates all of these different uses. The billboard demonstrates a company advertisement where the slogan is the focal point, the headphones demonstrate the mark by itself, the microphone demonstrates the vertical mark and type lockup, and the business cards demonstrate the horizontal mark and type lockup. All of these applications also depict the logo on different textures and at different scales, showing a range from a standard business card print to a microphone grille. These mockups depict key touchpoints the company focuses on, with business cards for the collaborative aspect of the company, a microphone and headset for the technological side, and a billboard focusing on the slogan in order to portray the company’s core values to the potential audience.
Overall, the branding system and identity created through the logo, company name, color scheme, mockup applications, and animation work to emulate both the technological side of voice acting concerned with precision and modernity, as well as the imaginative side of this specific company focused on collaboration and creative development.